The Community Prospectus Website was built with the goal to promote Haines as a great place for location-neutral workers to live, and a great place to take advantage of Haines’ Opportunity Zone designation and invest in brick and mortar businesses.
HEDC, in contract with Element Agency, an Alaska-based creative agency, developed the site to be both a resource and a guide to what life in Haines could look like for prospective families and investors. The high-level economic goal for this site is to attract five new families a year to move to Haines.
To promote the website, a digital marketing campaign will be executed to reach people who are likely to move to Haines. This campaign will be run through HEDC’s social media pages, targeted digital advertising, and email marketing.